Empowering Your Wellness Journey.

We believe wellness after 35 deserves a smarter, more supportive approach. Muskeg Mind was founded in Minneapolis with a clear mission: to empower adults 35+ with the evidence-based tools, expert guidance, and community support needed to navigate their health journey with confidence.

We provide adults 35+ with trusted guidance and a supportive community for proactive, healthy aging.

Diverse group of Muskeg Mind team members smiling and collaborating in a modern, light-filled office space in Minneapolis

Our Story

As we entered our late 30s and 40s, we realized the wellness world wasn't speaking to us. It was either focused on elite athletes or anti-aging gimmicks. We wanted something real, science-backed, and community-oriented, right here in Minneapolis.

So, we built Muskeg Mind. Our journey began with a simple observation: our generation deserved a platform that understood the unique challenges and opportunities of midlife wellness. We envisioned a place where science met sensibility, and support was paramount. This platform is the culmination of that vision – a trusted space crafted for you, by people like you, right here in the heart of the Twin Cities.

A serene lake landscape in Minnesota at dawn with two individuals meditating by the water's edge, representing balance and reflection

Our Guiding Principles

Evidence-Based

We prioritize science over fads, ensuring all our guidance is rooted in credible research for your healthy aging journey.

Community-Focused

We believe in the transformative power of peer support and shared experiences within our vibrant wellness community.

Empathetic & Inclusive

We understand wellness is a personal journey, offering compassionate and inclusive support for all.

Action-Oriented

We provide practical tools and actionable insights to integrate wellness into your daily life, not just theory.

Meet the Team

Headshot of Alex Olsson, a man in his 40s with a warm, approachable smile

Alex Olsson

Founder & Head of Content

Alex envisioned Muskeg Mind after finding a lack of accessible, evidence-based wellness resources for his own age group. His favorite wellness hack: "A brisk walk around Lake Harriet every morning."

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Headshot of Dr. Elena Vladimirov, a woman in her late 30s with a professional and friendly demeanor

Dr. Elena Vladimirov

Lead Nutritionist & Wellness Expert

With a PhD in Nutritional Sciences, Elena brings rigorous scientific insight to our recommendations. Her favorite wellness hack: "Prioritizing fermented foods for gut health."

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Headshot of Samira Khan, a woman in her early 40s with a warm and approachable smile

Samira Khan

Community Manager

Samira cultivates our thriving online community, ensuring everyone feels welcome and supported. Her favorite wellness hack: "Mindful breathing exercises throughout the day."

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Become Part of Our Story

We're building more than a platform; we're building a movement for better health in midlife. We invite you to join us.

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